Discover why a proactive link audit is essential for your digital marketing strategy and how it leads to better website rankings and traffic.
Here at Backlink Doctor, we’re here to transform your digital marketing game.
Need help increasing your website traffic or experienced a sudden drop in ranking?
It’s time to stop blindly chasing content clusters or scaling up backlinks. While technical, content, and links are still vital SEO pillars in February 2024, there’s a better approach.
Take a Step Back and Perform a Link Audit
Instead of investing in more articles and acquiring dubious links, focus on content pruning and eliminating toxic links through a disavow file. Like servicing your car, proactively conducting a link audit at least once a year is wise. But what exactly is a link audit, and why do you need it?
Understanding Link Audits
A link audit is a comprehensive analysis of your website’s inbound links by skilled marketing professionals. By assessing which links are worth keeping and which should be removed or disavowed, a link audit helps determine the overall health of your site’s backlink profile. The ultimate goal: to improve search engine rankings and trustworthiness.
Why You Need a Link Audit
- Boost rankings: A well-executed link audit can significantly improve your website’s search engine rankings.
- Lift penalties: If your site is under a Google penalty, a link audit may be the key to lifting it and regaining lost traffic.
- Strengthen your backlink profile: By identifying valuable and harmful links, a link audit enables you to build a stronger, more trustworthy backlink profile.
- Determine good links: Gain a better understanding of which links benefit your website and which ones don’t.
Take Action Today
Whether your company’s website is new or established, a link audit is essential for success. Keep your site running optimally – just like a well-maintained car. Invest in a professional link audit, breathe life into your digital strategy, and watch your website rise to the top. The Backlink Doctor is here to help.
Benefits of a Link Audit
I have seen first-hand the incredible advantages that a professional link audit can offer. Here’s a quick rundown of the benefits you can expect:
- Discover and deal with toxic links that hurt your website’s rankings
- Learn the difference between good and bad backlinks
- Boost your rankings by addressing harmful links
- Develop a highly-effective link-building strategy with expert guidance
- Gain valuable insight into your current link profile
Performing a link audit is an eye-opening experience that helps you identify gaps and weaknesses in your backlink portfolio. It’s always best to work with a knowledgeable expert to ensure impeccable results.
Top Link Audit Companies: Experience Matters
Regarding conducting a link audit, expertise is non-negotiable. Boasting a stellar reputation, Backlink Doctor offers top-notch link audit services for businesses of all sizes and industries. Their commitment to quality and impressive track record make them a top choice for comprehensive link audits.
- Affordable pricing to suit every budget
- Consistently positive customer feedback
Recently, Backlink Doctor’s link audit service was rated the number one disavow file creation service in May 2023 by Fat Rank
Link Audit Cost: What to Expect
Depending on your business’s size, website scope, and the company you choose, a link audit can cost anywhere between £800 and £5000. Shop around and compare the top link audit companies to make an informed decision that meets your needs and budget.
Unlocking the Benefits of a Link Audit
If performed by a competent professional, a link audit is worth every penny. Through thorough link auditing, businesses can gain substantial value and significantly improve their website rankings.
What Exactly are Toxic Links?
Toxic links are hazardous backlinks that negatively impact your website’s ranking potential in SERPs. Here are some examples of toxic links that professionals look for during a link audit:
- De-indexed links
- Links with viruses
- Links from high backlink-low traffic sites
- Low-authority website links
- Penalized links
- Bad link neighbourhood links
- Spammy niche links
Finding Toxic Links on Your Website
A comprehensive link audit will pinpoint toxic links within your link profile. These harmful links can then be disavowed, cleansing your website for better-ranking prospects. For best results, rely on professionals to perform link audits for your niche website.
Conducting a Toxic Link Audit: Steps to Follow
To carry out a toxic link audit, the following steps are necessary. Remember, experts recommend using disavow tools and in-depth marketing knowledge for an optimum audit process:
- Export your website backlinks into a list
- Analyze the links, identifying the good and the bad
- Add toxic links to a disavow file
- Submit the disavow file to Google Search Console
- Learn from an explainer video about avoiding toxic links in the future
For more information on removing harmful links through disavowing, visit our dedicated page.
Top-tier Link Audit Tools
Here is the best link audit tools available in the market today:
- Link Research Tools
- Majestic SEO
Considering the substantial cost of these tools, outsourcing the link audit to a professional is often more cost-effective and yields superior results.
Can I perform a Link Audit myself?
Although technically possible, conducting a link audit requires marketing expertise and access to expensive tools. Professional service ensures a more accurate and reliable audit, leading to better results.
How often should I get a Link Audit?
It’s ideal to have a link audit once a year, depending on the volume of your website’s backlinks. Websites that have never undergone a link audit should start immediately, with subsequent audits based on the number of acquired backlinks.
Are Links Harmful to Your Website?
Links can harm your website if they are considered low-quality, spammy, hacked, or irrelevant by Google. A link audit identifies these negative links; a disavow process helps remove them from your site’s link profile.
The Bottom Line
In conclusion, a link audit is a valuable service for optimizing your website, especially for those who have yet to have one or those with a high volume of new links. Many site owners must be aware of their website’s link profile, often harbouring toxic links that negatively impact the site’s ranking potential.
A link audit will help clean up your link profile and arm you with the know-how to acquire high-quality backlinks in the future, elevating your digital marketing game.